The first conference dedicated to SaaS businesses in Asia.

Singapore, January 29th, 2015 - Turbo boost your SaaS business

SaaS entrepreneurs, managers, investors and enthusiasts meet for a day of learnings and execution through fireside chats, panels and roundtables.

See the speakersagenda and sponsors.

100 SaaS CEOs and Managers

The best founders, CEOs, managers and enthusiasts of SaaS businesses in Asia are coming to SaaS Business Asia to share their experience and learn from others.

Execution focused

You will not go home thinking "It was a cool conference", but "yeah, I know how to grow my business to the next stage". Topics are focused on the different execution areas and suited to Asian SaaS' challenges

Top Notch Speakers

Entrepreneurs and investors are coming to share their insights through fireside chats, panels and even better: work with attendees through workshops and round tables.

Some of the speakers

Royston Tay

Co-founder of Zopim, GM of Chat at Zendesk

- Leads Chat operations at Zendesk ($2bn market cap)
- Led Zopim from founding to merger with pre-IPO Zendesk in 2014

Pieter Kemps

VP Sequoia Capital

- Focuses on early stage investments in South East Asia with Sequoia
- Managed Amazon Web Services' relationships with the leading VC's & Accelerators, and the broader startup ecosystem across Asia
- Mentored plenty of founders across various key aspects of the company building process

Jon Yongfook

Founder of Beatrix

Jon will help attendees to hack their growth thanks to his experience of building SaaS business with super scarce resources.

- Hacked "growth hacking": #1 on Google
- Built Pitch Pigeon which got acquired
- Reached $5k MRR for Beatrix while bootstrapping from several Asian beach paradises

Samir Khadepaun

CEO & Co-Founder @ Mobikon

Launched Mobikon and grew it to a team of 50 people in 4 offices In Singapore and India
- Mobikon provides 130+ restaurants brands reservations and loyalty services

Vinnie Lauria

Managing partner at Golden Gate Ventures (GGV)

- Founded and manages GGV, one of the most active early-stage VC for internet startups in Southeast Asia, and among Top 10 investors for SaaS
- Mentors dozens of startups through roles at The Founder Institute, JFDI and NUS
- Co-founded Lefora and led the development of the product which attracted 100,000 communities within 3 years and CrowdGather who acquired the company

Mike Stephenson

Founder & Chief Happiness Office, Payroll Hero

- Manages Payroll Hero growth across Asia and North America
- Split off internal HR software into what would become Payroll Hero
- Set up a back-office in Manila in 2008 for his software company (listed on ASX)


Melanie Vala

Head of Web Marketing, Intuit Asia Pacific

- Leads a team of passionate digital enthusiasts executing online and mobile marketing of Intuit in Asia Pacific
- Led Intuit international expansion in Europe and Asia
- Passionate about helping small businesses succeed with 15 years in the world of B2B marketing

Paul B. Santos

Managing Partner at Wavemaker Pacific

- Among the top 10 investors in SaaS in Southeast Asia
- Co-founded Wavemaker Pacific, investing in e-commerce, mobile and SaaS
- Successfully exited 3 companies among the 6 he co-founded

James Fitzgerald

VP Asia Pacific and Japan at ServiceNow ($10bn market cap & 4th biggest cloud company as per Bessemer Cloud Index)

- Leads ServiceNow’s business in Asia Pacific and Japan.
- Developed SignalDemand as its COO
- Defined and implemented a customer-centric end-to-end customer management model, as global VP of Oracle Customer Services, positioning Oracle as trusted advisor to global enterprises

Cameron Priest

Co-founder and CEO of Tradegecko

Cameron will share his experience of growing a SaaS business from an idea to a 40+ team

- Raised $800k after participating in the first bootcamp of accelerator program

Ivan Gomez

DIrector Product Marketing Microsoft Office Division

- Expert in Cloud Computing, Change Management and Six Sigma
- Achieves business results through the definition and execution of complex and global multi-million dollar projects

Kaspar Zhou

Investment Manager, 500 Startups

- Scouts Southeast Asia for investment opportunities, including many SaaS businesses

Gary Luton

Vice President, Customers For Life Regional Lead at

- Leads customer support and delivery services in APAC
- Developed plenty of high performing multi-functional teams across multiple locations

Joel Gascoigne

Co-founder and CEO of Buffer

- Led Buffer from idea to revenue in 7 weeks
- Reached $5m Annual Revenue Rate (and growing)
- Established a culture of 'default to transparency' within his 30 people remote team and with outsiders

Samir Neji

Managing Director Asia Pacific, at Anaplan

- Oversees the growing customer focus in Asia and leads Anaplan regional business
- 15 years of experience in enterprise planning and performance management.
- Founded Cloud EPM and CPM Consulting

Tiang Lim Foo

Market Development Asia Pacific, Evernote

Tiang will help attendees to plan for expansion in the Asia Pacific region and keys to adapt to the local markets.

- Established Evernote's Singapore office in 2012
- Established distribution channels to reach 30 million Android users in Asia for MoVend

Meng Weng Wong

Social Engineer at JFDI.Asia

- Co-founded Asia's #1 startup accelerator JFDI.Asia, boosting 40+ startups over 4+ 100 day bootcamps.
- Founded the first commercial email service,, in 1995

Jessie Lee

Product Marketing Manager for the Microsoft Office Division of Microsoft Singapore

- Drives business productivity workloads and market share across all Microsoft Office products (Office, Office365, Exchange, SharePoint, Lync, Yammer…) for Singapore Commercial customers
 - Has over 14 years’ experience in the IT industry, including 7 years Microsoft experience including solution specialist for productivity solutions


Conference Details

Date: Thursday, January 29th, 2015
Venue: Microsoft, 1 Marina Blvd, Singapore 018989
Tickets: Register now

Execution Focused Agenda

8.30 - Registration opens

9.00 ­- Opening Message
Kind of the landing page of the event. Conversion rate to the rest of the day expected at 108%.

9.05 ­- Fireside chat: The culture of transparency in SaaS businesses

9.20 -­ Panel: ­How to increase SaaS market adoption in Asia

9.50 -­ Fireside chat: ­The Dawn of SaaS Startups in SouthEast Asia

10.20 - Fireside chat: Beyond $1m ARR
How do you scale beyond your first $1m in revenue rate? How do you scale in Asia? How do you sell to Enterprises?

10.50 - Break

11.00 - Give & take roundtables - Part I
Participants share their experience and learn from each others. Participants can propose additional topics. Participants choose the roundtables they wish based on their interest and stage along their SaaS journey.
- Marketing: Strategies, channels and metrics
- Sales: Strategies and metrics
- Support & Success: Developing a kick-ass team
- Data & metrics: Experimenting obsessively
- Data & metrics: growth hacking brainstorming
- Founders: Focusing on the right priorities to reach $10k MRR
- Going SaaS: idea & launch plan reality check

12.00 - (Net)working Lunch
Send messages to your team members to apply what you learnt in the morning, check your metrics, meet the other awesome SaaS entrepreneurs just behind you.

13.00 ­-­ Panel: Why are investors seduced by the SaaS model

13.30 ­- Panel:­ Best practices from SaaS giants

14.10 - Panel: Funnel & metrics which matter for SaaS startups

14.50 - Break

15.00 ­- Give & take roundtables - Part II
- Marketing: Executing inbound marketing strategies
- Marketing: Automating marketing
- Sales: Increasing ARPA, ARPU or your equivalent
- Sales: Increasing Lead to Customers conversion rate
- Support & Success: Onboarding users on your product
- Data & metrics: Running a data-driven company
- Founders: From $10k to $83k MRR

16.00 - Break

16.10 - Give & take roundtables - Part III

- Marketing: Increasing Visitors to Leads conversion rate
- Marketing: Executing referral marketing Strategies 
- Founders: Pricing your product
- Sales: Executing partnerships strategies
- Sales: Going outbound
- Founders: Valuations and terms to consider to raise funds for a SaaS
- Data & metrics: Measure and optimise your SaaS metrics

17.10 - Break

17.20 - ­ Building the SaaS Business Asia community

17.40 ­ - Closing and SaaS Awards

18.00 ­ - SaaS Happy Cocktails
We head over to the Spiffy Dapper for creative cocktails, and to relax after this intense day of learning.

*Agenda is subject to change

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