Dive into the Southeast Asian ecosystem

More than 30 SaaS companies of all sizes responded to our first survey for Q4 2014, giving it insights into the state of the ecosystem, the tools they use, the acquisition channels in place and metrics benchmarks.

While the detailed report is reserved to the participants themselves and on demand, we are publishing some overview of the ecosystem.

- Age of SaaS companies
- Business models (SaaS vs. consulting/services)
- Funding of SaaS startups
- BI & Analytics softwares they use (Google Analytics...)
- Hosting platforms (Amazon AWS...)
- Marketing softwares (Mailchimp...)
- Customer support softwares (ZenDesk)
- Other softwares (Slack, Zopim, Salesforce...)
- Conversion rate benchmark from visitors to leads
- ARPA benchmarks
- MRR growth rate
- Customer acquisition channels

Get the PDF report on Slideshare:

Chat, CRM and ... fragmented payment landscape...

These are part of the results for the Q4 2014 survey among SaaS businesses around Southeast Asia. See more.


Singapore-based Zopim's success shows in the market penetration it got... being used by 45% of SaaS companies.

Slack has the leadership of business communication, in use at 40% of companies (Will that change after official launch of Singapore-based Pie?), and industry's leader Salesforce is in use at 20% of regional SaaS startups.

Often discussed in the community the fragmentation of the payment gateway market is visible, with no leader.


The top 3 customer service softwares are...

These are results for the Q4 2014 survey among SaaS businesses around Southeast Asia. See more.


While for analytics, tech and marketing we found clear leading platform used by more than 2/3 SaaS companies in the region, it's not the case for customer support. For a big part, there is not even a dedicated software in use, companies managing it through simple emails.

Among the 60% of companies having in place a dedicated solution, ZenDesk is the leading one, followed by UserVoice and FreshDesk.