Along with our mapping of SaaS companies in Southeast Asia (the latest map counts 100+ of them), dozens of them participated in our first survey to establish benchmarks about the ecosystem. Today, we're releasing a first insight for the survey... the softwares they use for analytics and business intelligence.
With little surprise, Google Analytics is used by most companies. The runner-up is Mixpanel (in which, for the story, Andreessen Horowitz invested because many of its own portfolio and dealflow companies were using it). Third comes Neil Patel's KISSmetrics.