While meeting dozens of entrepreneurs, we realised that some were running SaaS businesses without even knowing it. Which is fine. Except that it makes it more difficult for the entrepreneurs to know the business model they are evolving in, and to take advantage of all the resources available for such subscription models.
We are two people working with SaaS businesses in Singapore. We live and breathe SaaS metrics and challenges every day. We get our inspiration from articles where others share their experience and we chat every day or so with other SaaS businesses to trade industry "secrets".
There is a lot lately going on in Singapore around entrepreneurship. We feel the need to go beyond entrepreneurial motivation and tackle execution. We feel the need to get together all SaaS decision makers from every company in the region and exchange the HOWs and WHENs of what it takes to get to a billion dollar SaaS business.
SaaS Business Asia is our answer.
Software is a local story
We already identified around 70 SaaS businesses in the Philippines, Malaysia and Singapore. We're certain that we missed plenty, but that still a far cry from the hundreds of SaaS companies started in North America. When comparing with the population size (300m in North America vs. 3bn in Asia) as well as the difference in terms of languages, regulations and even cultures, we believe there should be much more SaaS companies to suit the local needs.
SaaS is big and growing
We see nothing stopping SaaS to reach 50%+ of the software market in the future.
We believe using SaaS as business model and distribution method will open new verticals of software which were impossible before.
Emerging markets have specific needs
We believe that SaaS is leapfrogging traditional software and becoming the favourite way for businesses in emerging markets* to power their operations, similarly to mobile phones and internet which leapfrogged landlines and PCs in so called "emerging markets".
In terms of software distribution methods, it might already be the case: It was predicted that 50% of Asia Pacific companies’ business applications would run in the cloud by 2014. For reference, this would compare to just 34% of softwares running in the Cloud in the US.
There is a need for SaaS' expertise and knowledge in Asia
Most of the expertise is still in North America, were SaaS got started with Salesforce 15 years ago. Siemer (slide 16) estimates that 60% of the SaaS market is in the US. We believe Asia needs to learn from them as fast as possible and to adapt the model for its specific markets.
We believe in SaaS.
Your devoted curators:
Favorite SaaS keyword: QLVR (Qualified Lead Velocity Rate)
VP of Marketing at Tradegecko, a fast-growing SaaS startup based in Singapore. Previously co-founded two tech startups and a non-profit fostering entrepreneurship among students. Also known as author of Customer Seduction, a book helping startups get to product-market fit, and official blogger and ambassador of many well-known European startup conferences.
Favourite SaaS Keyword: MRR (Monthly Recurring Revenue)
Co-founder of Flocations, part of the first bootcamp of JFDI.asia accelerator program, funded by TNF Ventures and SingTel Innov8. Entrepreneur in Residence at VC firm Majuven. CxO with fast growing startups through We are CxO.
Florian finds the SaaS model is beautiful for the recurring revenues it generates and the ability to empower SMEs with awesome softwares at affordable prices.
* Once we're done with Asia, we will rebrand for all emerging markets :)