Salesforce, already leading CRM, continues to increase its lead

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The CRM market is undergoing radical change: Gartner finds that the global CRM market was worth US$23bn in 2014, up 13% from 2013. Salesforce.com leads the way with an 18% market share (in its Q1 results Salesforce announced a US$6bn annual run rate) and revenue growth of 28%, significantly higher than the 7% growth of SAP and Oracle’s 3%.

Gartner report's finding write up by Forbes' contributor Louis Columbus here.

As software giants try to adapt, we can expect more changes: Founder of SaaStr Jason Lemkin has published his analysis of the situation which states why he believes there will be 10-20 CRM companies achieving US$100m+ annual recurring revenue in the coming years.